The most popular Gift Cards 2023

Boost Sales. Gift cards can be great sales boosters. According to the National Retail Federation’s 2019 survey, an average of 64 percent of all gift card holders spent more than the value of their gift cards in-store. Additionally, people are more likely to buy a branded item if it is offered as a gift card. As a result, businesses can increase sales by offering customers the option to buy their products through a gift card.

Reward Loyal Customers. Businesses also use gift cards as loyalty rewards for their existing customers. This is a great way to show appreciation and thank them for their patronage. It’s also an effective way to encourage repeat purchases and keep customers returning.

Attract New Customers and Generate Traffic. Gift cards are also great for attracting new customers. Many businesses offer gift cards as promotions or incentives to encourage people to try their products and services. This increases brand awareness and helps you expand your customer base.

No matter how you look at it, offering gift cards can be an excellent way for businesses to increase sales, reward loyal customers, and attract new ones. Gift cards are integral to any modern business model, so ensure you include them in your strategy.